9. Building a personal brand

Imagine an elephant perched in a tree, sitting on a small bird's egg, having been conned into it by the mother-to-be, who wanted to fly away for a short break. Well, that's the start of Dr Seuss' improbable but wondrous children's story "Horton Hatches the Egg." Anyhow, Mayzie (the bird) stayed away for months, and despite storms and being attacked by hunters, Horton sticks it out. Through all the hardships, he lives by his motto that "an elephant's faithful one hundred percent."

I have clients I've worked with for decades. For me, it's a source of great pleasure - and a sign of faith on both sides. I understand them and their organisation; how they think; what they value; when to listen and when to talk; and, in some cases, when to shout. This enables me to add greater value. That's what this Action Pack is about.

23 pages for $17.00

What you will learn to do

• Attend to customers and other business partners
• Excel as a technician in business operations
• Build teamwork - up, down and across
• Model stamina and self-discipline
• And, much more

Core message: make yourself indispensable.

Who is this for?

This Action Pack's for your if, like many ambitious leaders, you want to develop a distinctive and high-value profile. Not just spin but serious content that justifies recognition and promotion. If you want to head up the best areas and aspire to C-suite status, then this is for you.

What is included?

As with each of our nine thematic Action Packs, this one contains a total of seven articles. Four address specific aspects of BUILDING A PERSONAL BRAND - with action suggestions, check-up questions, etc. Three shorter ones provide more general background and checklists. Above all, there's a format for the creation of your own action plan.

Guarantee of value-add – or your money back

I believe passionately in the power of leadership. My Packs encapsulate 40 years of line and consulting experience that have convinced me it's the key differentiator between mediocre and outstanding business performance.

Read more about the content and structure of our
Action Packs (and our money back guarantee) here

23 pages for $17.00