1. Delivering a leadership action-planning tool, which is practical and inexpensive
2. Supporting this with self-teaching and related leadership services
3. Serving leaders globally - whether in first-, Second- or third-world markets
1. Particularly those without easy access to leaderhsip guidance (in other words, DIY leaders), who include:
1. Owners and chief executives of small/medium-sized businesses
2. Middle and front-line leaders within corporations
2. Also, individualistic leaders (who seek their own tool and resources) at any level in any organisation (large or small)

While the parallel is presumptuous, we want to offer a service, which increases availability and reduces costs as, for example ...

• The Model T Ford (and later Japanese cars)did for motoring
• Online many services do for finding information, sending messages and buying and selling goods

Based on ...

1. Usefulness of the V|E|C|T|O|R tool
2. Opportunityies for sharing, contributing and a sense of belonging
3. One-stop access to leadership resource material